You
may not have heard of Luth Research before, but if you are a serious online
survey taker you’ve heard of their products.
Luth
Research is based in San Diego, California and if I mention SurveySavvy you’re
probably familiar with one of Luth’s better-known products. Not that
SurveySavvy is a great online survey site (it doesn’t offer a whole lot of
surveys, their pay rates are low, and it takes quite a while to earn enough to
cash out), but there are many sites operated by companies like Luth that do
much the same thing in order to get your opinions and to be able to
market/advertise products to you.
Luth
was founded in 1977 and it launched SurveySavvy in 1999. It’s founder and
president is Roseanne Luth. SurveySavvy now boasts more than 3 million members.
Marketing, Data Collection and More
But
SurveySavvy is not the only thing Luth does, not by a long shot. They are a
full service data collection company. They operate a massive call center,
conduct focus groups and one-on-one interviews and other communication
activities designed to glean as much information as possible out of you for
their clients. That’s just so their clients can find better (and often more
intrusive) ways to contact you and urge you to buy their products or use their
service.
The
fact that Luth is a data collection company and intent on getting information
about you from you shouldn’t be to alarming. The reason you do online surveys
and agree to get paid a pittance for it is because you are willing (you know
this, right) to let companies like Luth get a peak into your life and get
enough information about you to let their clients know you may be a potential
customer. That’s the bargain you make and Luth is just one of the companies
that facilitate that process.
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